Ipad Paper

Ipad Paper

"Times" Released a Version for IPad -a Change From Paper to Finger

It is said that iPad only seems to own bigger screen, while it expand the creativity of medium workers: there are more pictures to show, and videos unavailable on paper magazines are presented. In order to make these visually resembling a magazine, more are required than the magazine network stations. With the gradual confirmation of the allegation, the American magazine world began rapid preparation.10 Whys and Wherefores That Will Bring about Harm to Your i9 3g

In the summer of 2009, Time Warner has found a design company called "Wonder factory" in New York. The company specialized in transferring the traditional media reading experience to digital platform. Till the December in 2009, the Sports Illustrated of Times Warner firstly produced a demonstration video of the flat electronic magazine. Though no one was aware of the real look of the iPad, the demonstration video accurately predicted the appearance and interactive model of the real object. There was vivid expression of finger contact control and big screen flat. For the internet users of [pre-iPad time", this taste presented a new appearance. This passage called [Sports Ilustrated flat demonstration" video was watched for 880,000 times on You Tube, and was also the resource of rudiment of the Times of iPad version.The Most Special Gift of i9 3g Are Available, Get one Piece!

After one month, the Apple Corporation issued iPad. Here, the conception of [issue" meant: Jobs walked on the stage of conference, demonstrated the user`s experience of iPad, and made the media all over the world begin to discuss this kind of product. Third-party programmers start to proceed with various applications of the development, the real machine is still produced in Chinese factory, and beening introduced to the market officially after three months. On that day, "Time" magazine's editorial team, design department, the site operations are called up to have a meeting by editor Richard Stengel, the production of iPad version was officially put on the agenda. Josh Quittner start to live the days that " create iPad if there is no iPad".

In the first days after the start-up of the project, D. W. Pine, the general design inspector of times, made an iPad model with hardboards and glue so as to simulate the experience of iPad. He Clipped the printed model pictures between the hardboards to sense the effect of contact controlled rolling screen. Till now, the model pictures are stuck on the wall of Quattrone`s office. The model pictures having been agreed, they would shift their focus to the imitator software provided by Apple company. In spite of the difference between the model and the real object, they were able to see the general effect of the finished product on the computer screen. When originally shifted to the imitator, Quattrone found the biggest problem of the iPad electronic magazine-the way of keeping the cadence of the paper magazines. In the iPad, the screen resolution is still not as good as paper`s and the screen size has not reached the "Time" magazine's format, it needs to split one page of the magazine into a 2.5 screen to read. If the "Time" magazine's contents are copied into the iPad paper versions, readers have to use 25 movements to slip the screen to see the article`s body at the beginning.

Therefore, the reading rhythm of the "Time" magazine iPad version is re-adjusted: first short, medium-length, long, short, medium-length, long, and then present those deep coverage which needs a large period of time to read the. Quittner refers this as a "sine wave", which is more suitable for digital devices to read. On the Times, at the beginning of every period, there was a column called [The Moment" which would select a most reprehensive news photos with specification in that week. On the iPad, [The Moment" was developed into six photos in full screen, becoming the extension of [every week picture" of the Times website. In text, the photo proportion of iPad was also greatly enhanced. In the magazine of the same period, there were only three pictures of Steve Jobs in the report of the paper version, but the report in iPad version inserted 11 pieces of the most representative news photos in the Job`s whole career, the users could scan in full screen through clicking on the picture album.

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